Marketing project management.

Situation

A newly onboarded U.S.-based nonprofit brought unfamiliar caging and scanline requirements. The team needed to understand the process quickly and coordinate across client, data, web, vendor, and production stakeholders.

What I did

• Named the unknowns clearly so the team could ask better questions.
• Coordinated conversations with the client, caging service, internal stakeholders, data team, and developers.
• Documented the workflow and requirements so the process could be repeated.

Outcome

The team delivered on time within about one month, and the workflow became clearer for future campaign implementation.

Skills shown

Stakeholder coordination, vendor communication, documentation, risk reduction, campaign implementation, web/data handoff.

Situation

Production work had outgrown a Notion-based setup. Projects needed more consistent ownership, statuses, task structures, visibility, and accountability.

What I did

• Led the migration of production workflows from Notion to Wrike.
• Set up project structures, task templates, statuses, workflows, and automations.
• Became the internal owner for how Wrike supported production visibility.

Outcome

Wrike became the central system for deadlines, task ownership, assignments, statuses, workflows, and production accountability.

Skills shown

Workflow design, change management, PM system ownership, remote collaboration, documentation, process improvement.

Situation

During busy campaign periods, last-minute webpage edits often required external developer support. The issue was not the developers — it was the process depending on them for too many common updates.

What I did

• Identified recurring web edits as a campaign delivery risk.
• Worked with developers ahead of the next high-volume season.
• Helped create no-code templates so internal team members could handle common updates.

Outcome

Common webpage updates could be handled internally during the following holiday season, reducing bottlenecks and avoiding major website issues.

Skills shown

Digital project management, developer coordination, no-code workflows, risk prevention, internal enablement, campaign delivery.

Situation

Holiday fundraising season required coordinated production across direct mail, print, email, web, digital advertising, vendors, contractors, and internal teams.

What I did

• Managed timelines, assignments, dependencies, blockers, and production statuses.
• Coordinated contractors, Digital Marketing Assistants, vendors, client-facing leads, and internal team members.
• Improved readiness through earlier planning, tracking, and clearer launch/takedown workflows.

Outcome

Holiday production was better prepared than the previous year, with stronger visibility, earlier planning, smoother execution, and fewer last-minute issues.

Skills shown

Campaign production, print coordination, vendor management, contractor coordination, timeline management, risk tracking, delegation.